Having a coffee with the Quick-Step cyclists
Quick-Step surprises cyclists with own mobile coffee bar
Last year Quick-Step launched the Bar Velo, a trendy mobile coffee bar where the Quick-Step riders and staff are regularly treated to a cup of coffee. The mobile coffee bar with trendy interior in the Quick-Step colours does not come out of the blue. The Quick-Step Bar Velo is the brand's response to the coffee hype that is currently dominating the professional peloton and cycling community. Cyclists are regularly seen in coffee bars for a welcomed break during their training rides.
'For me and my teammates at Deceuninck - Quick-Step, a cup of coffee has become an indispensable part of our daily routine.'
The coffee ritual
Zdenek Stybar has also turned into a real coffee lover. He claims to know why the black gold is so popular among cyclists:
'During long training rides we often take short breaks to rest and relax. A cup of coffee is ideal for that. These days it really plays a huge part of our culture. We practically compete with each other to find the best coffee. We hope that we will often be able to take a break in our Bar Velo, in which our coffee is served,' laughs
But the coffee is only one part of it. Coffee is known to evoke feelings of cosiness and a feeling of being home. That atmosphere is exactly what Quick-Step wants to offer their riders, especially when they are on the road or far from home. With coffee on the one hand and a beautiful homely interior on the other. This way, riders get a chance to enjoy a warm coffee moment on a winter training day, which is not an unnecessary luxury for riders who are often away from home for a long duration.
The Quick-Step Bar Velo will venture further. The coffee bar will travel all year round; it will be found at cycling races, training sessions and other events.
Watch the Coffee experience here: